Our Approach

CONTEXTUAL, ACTIONABLE AND TIMELY INFORMATION FOR EVERY MOTHER

OUR APPROACH

Today, in India, 50% of pregnant women, and children under the age of 5 are anemic. 1 in 3 children in the country are stunted, while the largest number of wasted children live in India – Stunting and wasting are 2 forms of malnutrition that grossly affect children.

(Stunting means being shorter for one’s age. Wasting means being underweight for one’s height)

“Children who are malnourished go on to earn up to 20% less as adults than the children who are well-nourished.”
This continues the cycle of poverty, posing a threat to their quality of life.

Theory of Change

“If communities and families have access to the right information about the First 1000 Days, they will make the right nutritional choices to ensure we have a world of healthy mothers and children, enabling breaking the cycle of poverty.”

Education Sessions

“An investment in knowledge pays the best interest.” -Benjamin Franklin

We conduct elaborate education sessions with contextual curriculums – topics, indicators and set durations.
The objective is to empower vulnerable communities by enriching them with theoretical and practical knowledge.

1. Nutrition Course

An 8-session course including practical cooking demonstrations using locally available ingredients that are low cost, nutritious and time-efficient.

Goal:
To prevent malnutrition in children especially during first two years of life, adolescent girls, pregnant and lactating mothers through:
• Improvement in food choices made by mothers/family.
• Improvement in nutritional status of the child.
• Reduction in junk food consumption amongst children.

2. Pregnancy Club

It focuses on how pregnant women should take care of themselves, how the baby can become healthy and how to take good care of growing children.

Goal:
To provide tools to pregnant women, to ensure the birth of a healthy baby, and maintain a breastfeeding relationship; educate them on a healthy diet, pre and post checkups and more.

3. Community Events (Offline & Online)

Several theme-based community events throughout the year – for instance, women’s day, mother’s day, father’s day, breast-feeding week, nutrition week. The team organizes activities like cleanliness drives, oral health camps, health check-up camps and community awareness campaigns in the form of street theatre (eg: importance of wearing masks and sanitization).
The post-pandemic world stopped on-field activities, leading to online events. They’re held with the help of social media platforms like Facebook, Instagram and most importantly, WhatsApp groups.

Goal:
• To engage the community at large towards building awareness and action for prevention of malnutrition.
• To promote the importance of good nutrition and health behaviours.

Counselling

Each family that is registered with us is counselled one on one by our front-line worker. This is the most important part of our intervention. We use our in-house app NuTree to help us with counselling.

Why was the NuTree App developed?

Challenges in MCH Program delivery:
In the first 1000 days, the volume of knowledge varying across age-segments is diverse. For instance, the information, and desired behaviour in the first trimester of pregnancy is vastly different from what is needed after the child is 6 months old. Thus, timely information needs to be given to each mother and family based on their need at that point. “Dumping” information leads to disengagement and leads to “overwhelming” feeling. The frontline worker needs to be able to give the family timely support. Each counselling has several IEC materials. Without the help of technology, scheduling visits for each of the mothers becomes challenging and so does managing monitoring of data. To help us overcome these challenges, we developed the NuTree App.

The NuTree app enables timely information to be given to each family and serves as a beneficiary tracking and management tool. and we are able to maintain quality as we scale. We are able to effectively track all families even during migration times. Dashboard have been built to analyse this data on a periodic basis. Several partners have been on boarded to execute the 1000 days’ program using the NuTree app.

Here are some of the app’s main features:
• Decision tree that navigates through all counselling points.
• WhatsApp integration for sending photos/videos to mothers for reference.
• Data collection and analysis through real-time dashboards.
• Multilingual support for inclusivity and enhanced user experience.

Systems and Community Support

1. Anthropometric measuring

It takes place on a monthly basis as part of the ICDS weighing day. The ICDS staff, along with the FMCH field officers, conduct growth monitoring for registered women and children.

Goal:
• To assess physical development of children under age two and weight gain for pregnant women.
• To capture data for assessment of nutrition status (as per WHO guidelines), and analyse it for discovering areas of improvement.

2. Anganwadi Training & Supervision

Training at FMCH is unique as we focus on current and relevant training tools which are piloted in our own intervention areas. They include and incorporate over 10 years of experience, actionable knowledge, customised training packages based on requirements, real-time on-field experiences and more.

Goal:
• To build knowledge, skill, and capacities of frontline workers.
• To provide handholding support and supervision to the trained frontline functionaries for smooth implementation.
• To create a pool of change-makers who will bring about social behavioural change in the communities.

We envision that our training will help these change-makers create an ecosystem – leading to a shift in the indicators for mother & child health.