World Breastfeeding Week went with a bang and kept our team at toes. The 7 days of World Breastfeeding week (1 – 7 August) have been very focussed and in line with the International theme of “Breastfeeding: Foundation for life”. The FMCH team participated with great enthusiasm and made sure that they were able to reach maximum members of community through rallies, nukkad nataks, awareness sessions, support group meetings and various other field events. Their efforts reached in all to 3000 people.
Since the major decision-making power in Indian families is mostly limited in the hands of a husband in a nuclear family and with elders of the house in joint families. Several events focused on engaging with grandmothers and fathers and sensitize them for importance of breastfeeding for not only for mother and child but for society at large also. Fathers and Grandmothers shared that they had never thought how a breastfeeding child can break the cycle of poverty for family. The community organsier’s motivated fathers and grandmothers on how can they support breastfeeding mothers not only in family but in their neighbourhood and community also, thereby creating a warm chain of support for breastfeeding mothers. This was not only limited to fathers and grandmothers but also shared with support group mothers.
The efforts of team resulted in World Alliance for Breastfeeding Action recognizing efforts of FMCH and awarding us with certifications.